How would I run this file through firmware?

So, I installed the full Mrchromebox firmware for my Asus C202SA chromebook, and now i’m in this BIOS thingy. I have a Windows 10 USB drive that i plugged in. This drive is recognized, which is good, but something ALWAYS has to go wrong. I went to Boot Manager, then Boot from File, then I selected my USB, and saw that the “setup.exe” file isn’t recognized by the BIOS. Is there something else I can run through it to start setup?

Thanks, oscey_cb.